The Nike Voice of the Athlete initiative gives sports enthusiasts and dedicated consumers an exclusive chance to engage with high-performance athletic gear.

Through this confidential program, users have the opportunity to test footwear and apparel still in development, playing a crucial role in refining products that will eventually reach athletes around the world.

What Is the Nike Voice of the Athlete Program?

Voice of the Athlete is an official Nike project that invites real users to try prototypes of sports shoes and apparel before public release. Unlike standard promotional campaigns, this program focuses on collecting genuine feedback to enhance product quality.

Participant insights are vital to ensure each item meets user needs. Some tested products may never make it to the market, making the experience even more exclusive.

How Participation Works

Step 1: Submit Your Application Online

Start by visiting the official program website and filling out a detailed application. You’ll need to provide personal information such as age, gender, body measurements, and the sports you practice regularly.

Step 2: Profile Review and Selection

Nike evaluates your profile to determine if you qualify for specific product tests. This review process may take several weeks or months, depending on product demand and development timelines.

Step 3: Receiving the Test Kit

Selected participants receive a confirmation email, followed by a free shipment containing the test kit, which includes the product, detailed instructions, and feedback forms.

Step 4: Testing Period

Over a defined period (usually 1–2 months), you’ll use the product as instructed, noting your experience, performance, and any observations.

Step 5: Submitting Feedback and Returning Products

At the end of the testing cycle, you submit a report through Nike’s platform and return the items using the prepaid shipping label included.

Who Can Join the Program?

Eligibility

The program is open to people of all ages, divided into:

Adults (18+)

Teens (13–17)

Children (12 or under, with parental consent)

Restrictions

College athletes affiliated with the NCAA are not allowed to participate due to student-athlete benefit regulations.

Ideal Participants

Nike favors individuals who actively engage in sports relevant to the products being tested. Runners, basketball players, soccer athletes, tennis players, skaters, and other sports enthusiasts have a higher likelihood of being selected.

Geographic Availability

The program is available in multiple countries and continues to expand into markets where Nike has a strong presence.

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Product Categories Tested

Athletic Footwear

Includes shoes for running, basketball, soccer, tennis, skateboarding, and general training, each with specific features to evaluate.

Apparel & Accessories

Test items may include T-shirts, shorts, jackets, socks, and other apparel, with attention to fabric technology, breathability, and ergonomics.

Specialized Products

Occasionally, Nike tests advanced gear such as professional boots, high-performance sneakers, and apparel with innovative technologies.

Program Benefits & Limitations

What You Receive

Early access to unreleased products

The chance to contribute to the development of Nike gear

The satisfaction of influencing the innovation process of a top global sports brand

What You Don’t Receive

This program is unpaid. Most products must be returned after testing, and financial compensation is not provided.

Additional Perks

Some participants may receive discount codes or exclusive event invitations, but these are not guaranteed.

Tips to Improve Your Chances

  • Be Honest and Accurate: Provide truthful data about your body, sports experience, and activity level.
  • Show Commitment: Active users of the product type you wish to test have better chances.
  • Update Your Profile Regularly: Keep your details current to remain eligible.
  • Be Patient: Selection can take time, and not everyone is chosen immediately. Persistence pays off.

Key Considerations

Tested products are confidential prototypes that must be used responsibly and returned. Sharing details online is prohibited. Honest and detailed reviews are essential for the program’s success.

Where to Apply

Ready to become an official Nike tester? Visit the Voice of the Athlete program website today. Registration is free and quick, and thousands of participants worldwide are already part of this exclusive community — your spot may be waiting.

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Mariana Viana

A journalist with a postgraduate degree in Strategic Communication and seven years of experience in writing and content editing. A storytelling specialist, she writes with creativity and intelligence to inspire and inform readers about everyday topics.